NumbersMatters
Small teams. Real people. Ready in weeks.

Your team.
Without the hiring.

Build the team you need without building the overhead you don't. Data, reporting, marketing, software and automation - handled by a small group of people who learn your business and stay with it.

Start with one personGrow when you're readyCancel with notice
Costs less than one senior hire - and starts in three weeks.

A small data team

What most of our clients start with

Ready in ~3 weeks
PSPriya, analystAnswers the questions you'd otherwise guess atFull-time
RKRahul, reportingBuilds the dashboards, then keeps them rightFull-time
AMAna, engineerGets your systems talking to each otherShared
AIPlus automationThe repeating work, handled overnightIncluded

Names are illustrative. You meet the real people before you commit.

Change the team
Sound familiar?

Most of our clients arrive saying one of these three things.

"

Nobody really owns the numbers. Three people pull three versions and none of them match.

Usually solved by one analyst and a proper reporting setup.
"

My best person spends half their week copying things between spreadsheets.

Usually solved by automation, in the first month.
"

I'd hire for this, but I can't justify a full salary and I don't know who to look for.

Usually solved by starting with a Nano team.

You don't need a department. You need two or three good people and something that runs without being watched.

Build that team→
Build your team

Finish the sentence. We'll show you the team.

Tap any of the underlined words to change them. No forms, no pricing calculator - just the shape of the team and what it would take off your plate.

I run a , and I need help with . I'd like to start with , working .

Prefer to just talk it through? Most people do. Book a 20-minute call and we'll sketch it with you.

Your data team

For a growing business

Mini
DAData analystAnswers the questions you'd otherwise guess atFull-time
RSReporting specialistBuilds your dashboards, then keeps them rightFull-time
DEData engineerGets your systems talking to each otherFull-time
AEAnalytics engineerMakes sure everyone means the same thing by "revenue"Full-time
AIPlus automationThe repeating work, handled overnightIncluded
+Room to add someone later
How we'd workMonth to month
Up and running2–3 weeks
What comes off your plate
  • One set of numbers everyone agrees on
  • Reports that arrive without being chased
  • Your systems connected, updating nightly
Three sizes

Start as small as you like. Grow only when it's working.

Big companies set up their own offshore teams - an office, a legal entity, a recruiting function, two years of patience. You get the same thing at your size, from week one, without any of that.

NANO

One person, one problem.

A specialist who owns the thing that's currently nobody's job.

Good if you're
  • A startup or founder-led business
  • Small, and hiring feels premature
  • Fixing one specific thing first
Typically1–2 people, plus automation
Where most start
MINI

A small, complete team.

Enough people to cover a whole area properly, without a department to manage.

Good if you're
  • Growing and feeling the gaps
  • Building capability you'll keep
  • Needing help every week, not once
Typically2–5 people, plus automation
SMALL

A team that runs itself.

A lead, several specialists and a rhythm you can plan around.

Good if you're
  • Mid-sized and scaling quickly
  • Needing several skills at once
  • Ready to hand over a whole function
Typically5–10+ people, plus automation

These are examples, not fixed packages. Every team is put together around your actual work.

What we do

Six teams. One partner. Pick the ones you need.

Most growing companies end up with a dashboard freelancer, a marketing agency, a dev shop and someone's cousin who knows automation. Nobody sees the whole picture, and the numbers never agree.

Your data team

Everything you need to turn what your business already records into decisions you can defend.

What they take off your plate
  • Connect your systems so the numbers update themselves
  • Build reports leadership actually reads
  • Agree one definition for each metric, and hold everyone to it
  • Catch broken data before it reaches a meeting
Who's usually in it
  • A data analyst
  • A reporting specialist
  • A data engineer
  • A part-time lead as you grow
Most clients notice the difference the first time nobody argues about whose number is right.
People and AI, together

AI doesn't replace your team. It makes your team bigger.

Every team we build comes with automation included - not as an upsell, and not as a demo. It quietly handles the repetitive half of the work so the people you're paying for spend their time on judgement.

A three-person team here gets through the work of a much larger one. Not because the people are working harder - because the boring part isn't done by people any more.

Build a team with AI included→
Reports that write and send themselves
Data moved between systems overnight
First-line customer replies, drafted
An assistant that knows your documents
Research and summaries on demand
Approvals and reminders in Slack
Invoices and PDFs read automatically
CRM tidied up without anyone tidying it
Stock and finance alerts before it hurts
Marketing lists kept current
Shift and production summaries
Anything you currently do at 6pm on Friday
Your automation team

The work that happens whether anyone remembers or not.

Automation isn't a project that finishes. Systems change, a supplier switches format, someone adds a step. We build the workflows and then we keep them alive - that second part is the whole job.

Your systems, as they are
  • Accounting and CRM
  • Spreadsheets and shared drives
  • Machines and shop-floor systems
  • Whatever that old tool is called
→
We sit in the middle
  • Connect them to each other
  • Run the steps on a schedule
  • Check the result is sensible
  • Tell someone when it isn't
→
Your people, freed up
  • Reports already in the inbox
  • Alerts where they're working
  • Exceptions only, not everything
  • Time back, measurably

In Slack or Teams

Where your team already is
  • Daily numbers posted automatically
  • Approvals without chasing
  • An assistant that knows your policies
  • Alerts when something's off

With your data

Moving and checking itself
  • Pulling from every system nightly
  • Spreadsheet work, gone
  • Reports that arrive on schedule
  • Errors caught before you see them

On the shop floor

For manufacturers
  • Production and machine data collected
  • Live operational dashboards
  • Stock and reorder triggers
  • Quality alerts in real time

Across the business

Finance, sales, HR, support
  • Invoices and documents read
  • Leads routed and followed up
  • Onboarding and offboarding steps
  • Month-end, mostly automated
Any data, any source

We'll work with whatever you've already got.

You don't need to buy new software or clean anything up first. Most of what's valuable is already sitting in systems that don't talk to each other - including the messy spreadsheet everyone relies on and nobody wants to touch.

Send it to us as it is. That's the job.

ExcelGoogle SheetsCSV filesYour CRMYour accounting systemShopifySalesforceHubSpotSlackSQL databasesERP systemsManufacturing systemsAPIsCloud platformsInternal toolsMachine data
CollectFrom everywhere it lives
TidyFix what's broken
AgreeOne definition each
ExplainWhat it's telling you
AutomateSo it repeats itself
DecideThe part that's yours
Reporting & analytics

You bring the questions. We'll handle everything behind the answer.

Someone in your business is spending Monday morning rebuilding last week's report. That's the thing we take away first.

What you have

Exports, spreadsheets, systems that disagree with each other

What arrives

The numbers you asked for, on time, without chasing anyone

What we add

Why the number moved - not just that it did

What you get

A short written view of what to do about it this week

Power BITableauLooker StudioExcelGoogle SheetsCustom dashboards

Most dashboard projects end at handover. Three months later the definitions have drifted, one feed is broken and nobody quite trusts it any more.

We don't hand over. The same people keep it running, answer new questions as they come up, and fix things before you notice - because it's their job, every week, not a project with an end date.

If your reporting only works when one particular person is in the office, it doesn't work.

Why this service exists
We do it for you

You don't need to become a data expert.

The market keeps selling you tools. Tools need someone to run them, and that someone is usually your most capable person - for whom it isn't really their job.

We build it, we run it, we improve it. You get the output and your Monday back.

✕Dashboards to maintain
✕Spreadsheets to chase
✕Workflows to babysit
✕AI tools to work out alone
✓A team who handles all of it
Websites & apps

Built by people. Built faster because of AI.

AI writes a lot of code now. It doesn't decide what to build, own the launch, or pick up the phone when something breaks. Our teams do both halves.

Your ideaDesign, sped up by AIBuilt by engineersTested properlyLaunchedImproved every month

For your customers

The things people see
  • Company websites
  • Online stores
  • Customer portals
  • Mobile apps

For your product

If software is what you sell
  • SaaS products
  • Web applications
  • First versions and pilots
  • AI-powered features

For your team

The unglamorous, valuable stuff
  • Internal tools
  • Dashboards
  • Workflow apps
  • Replacing the spreadsheet
Industries

Different businesses. Remarkably similar problems.

Pick yours and see what we'd usually start with.

Manufacturing

"We know the line had a bad week. We find out on Monday, from a spreadsheet, if someone remembers to send it."

Your machines and systems record an enormous amount. Almost none of it reaches the people who could act on it in time to matter.

CollectProduction, machine and ERP data, pulled in continuously
ShowLive dashboards on the floor and in the boardroom
AlertQuality and stock warnings while there's still time
AutomateShift reports and reorder triggers, unattended
How it works

Four steps. About three weeks. No procurement marathon.

1

Tell us what's missing

A short conversation about your business, what's not getting done, and what needs to be true in six months.

20 minutes

2

We propose the team

Named roles, what each person owns, what it costs. If a smaller team will do, we'll say so.

Within a week

3

You meet them

Then we get access to your systems and learn how your business actually works - not how the org chart says it does.

Week two

4

They get to work

You get weekly output and a monthly review. The team stays the same team, so the context builds instead of resetting.

Ongoing

Where we are

Based in India. Working your hours.

Our people are in India - that's how you get this quality of team at this size and price. But you shouldn't have to think about that day to day.

Teams overlap with your working day, join your calls, use your tools, and are named people you'll actually get to know. Not a ticket queue, and not a different person every month.

Same people every weekYour tools, your processEnglish-first communication
United StatesMorning overlap
United KingdomMost of your day
EuropeMost of your day
Middle EastNearly full overlap
Australia & APACYour afternoon

Teams shift their hours to match yours. If you need someone on your 9am call, they're on your 9am call.

Who you'll be working with

Two people run this. You'll meet both.

Small enough that the founders are in the room. Experienced enough to have run this at a scale you'd recognise.

VS

Vaishali Singh

Chief Executive Officer

Vaishali has spent over ten years in analytics and AI, leading delivery teams of more than 200 people. She built NumbersMatters around a problem she kept running into: the companies that most need a data team are usually the least able to hire one. She runs the client side of the business - what we take on, and who we put on it.

LinkedIn →
AM

Abhijeet Mandal

Chief Technology Officer

Abhijeet has over a decade in AI and analytics engineering, and has led technical teams of 200-plus. He owns how the work actually gets built here - the data platforms, the automation, and the judgement call on where AI earns its place and where it doesn't. If something we built is still running quietly two years later, that's his standard.

LinkedIn →
Proof

The team behind the work you never get around to.

Client logoPlaceholder
Client logoPlaceholder
Client logoPlaceholder
Client logoPlaceholder
Partner badgePlaceholder
CertificationPlaceholder
Story onePlaceholder - the business, what was stuck, the team we put in, what changed
Story twoPlaceholder - the business, what was stuck, the team we put in, what changed
What a client saidPlaceholder - a real quote, with a real name and role

Everything in this section is a placeholder. No client names, logos, numbers or quotes have been invented for this mockup.

Questions people ask

The things you're probably wondering.

How is this different from hiring a freelancer?

A freelancer works on your task. A team works on your business. Ours learn how you operate, keep notes, cover for each other when someone's away, and have a lead who's accountable for the whole thing rather than just their own hours.

The practical difference shows up in month four, when a freelancer has moved on and your team is still here with all the context.

What does it actually cost?

It depends on the roles and the size, so we won't pretend there's a single number on a page. As a rough shape: a Nano team usually costs less than one mid-level hire in the US or UK, and a Mini team less than two.

You'll get a written figure after the first conversation, before you commit to anything.

Am I locked in?

No. Engagements run month to month with notice, or as a fixed-scope project if you'd rather test us on something small first. Plenty of clients start that way.

Do I need to have my data sorted first?

No - and if it were sorted, you probably wouldn't need us. Send it as it is. Untangling it is the first part of the job, not a prerequisite.

How do you handle access and security?

Signed NDAs, named individuals rather than a shared pool, least-privilege access, and whatever your security review requires. If your business needs a specific arrangement for data location or compliance, we'll work to it.

What if it isn't working?

Tell us early. We'll change the person, change the shape of the team, or tell you honestly that we're not the right fit. Every engagement has a monthly review, which exists precisely so this conversation happens before it becomes a problem.

Can we start small and grow?

That's the design. Most clients begin with one or two people on one problem, and add roles once they can see it working. Going the other way is fine too.

Client feedback

What clients say

A few words from clients I've worked with on reporting, dashboards, and analytics projects.

Update Looker Studio Report

★★★★★
5.0Sep 20, 2025 - Sep 22, 2025

"Great work! Highly recommend Vaishali for any Looker Studio or reporting work!"

Freelancer's response

"Thanks a lot for your kind words"

Rebuild My AgencyAnalytics Google Ads Report in Looker Studio

★★★★★
5.0Oct 12, 2025 - Oct 15, 2025

"Vaishali was able to rebuild my agency analytics report for Google Ads in timely manner and fulfilled the scope of work properly. I will hire her again for analytical projects."

Freelancer's response

"Thank you for your valuable feedback, This motivates me to continue delivering quality work"

Endorsed by client

ReliableCommitted to Quality

RevOps / BI Expert Needed to Build GoHighLevel → Looker Studio Revenue Dashboard

★★★★★
5.0Mar 19, 2026 - May 8, 2026

"Vaishali was a strong partner on this project. She helped organize the dashboard structure, worked through the API field requirements, and stayed engaged as we refined the new pipeline and..."

Big Query DB

★★★★★
5.0Dec 23, 2023 - Apr 18, 2024

"Vaishali provides high quality work and is responsive. Highly competent. Very much enjoyed working with them. All expectations were met. Highly recommended."

Endorsed by client

Committed to QualityClear CommunicatorCollaborativeReliable

Data Analyst

★★★★★
5.0Mar 4, 2025 - May 12, 2025

"Vaishali is knowledgeable in the retail space and helped us put together an Executive Brief dashboard that is currently the most utilized Looker dashboard by our CFO. We ended the contract because we successfully completed this dashboard as well as a weekly report for our Merch Team that she helped develop. Vaishali communicates well and offers quality work. We had a brief period of difficulty with scheduling regular touch bases that mostly resolved after discussing how we could further communicate availability using Google Calendar. This would not hinder me from recommending her to others. Thanks Vaishali!"

Update Looker Studio Report

★★★★★
5.0Sep 20, 2025 - Sep 22, 2025

"Great work! Highly recommend Vaishali for any Looker Studio or reporting work!"

Freelancer's response

"Thanks a lot for your kind words"

Rebuild My AgencyAnalytics Google Ads Report in Looker Studio

★★★★★
5.0Oct 12, 2025 - Oct 15, 2025

"Vaishali was able to rebuild my agency analytics report for Google Ads in timely manner and fulfilled the scope of work properly. I will hire her again for analytical projects."

Freelancer's response

"Thank you for your valuable feedback, This motivates me to continue delivering quality work"

Endorsed by client

ReliableCommitted to Quality

RevOps / BI Expert Needed to Build GoHighLevel → Looker Studio Revenue Dashboard

★★★★★
5.0Mar 19, 2026 - May 8, 2026

"Vaishali was a strong partner on this project. She helped organize the dashboard structure, worked through the API field requirements, and stayed engaged as we refined the new pipeline and..."

Big Query DB

★★★★★
5.0Dec 23, 2023 - Apr 18, 2024

"Vaishali provides high quality work and is responsive. Highly competent. Very much enjoyed working with them. All expectations were met. Highly recommended."

Endorsed by client

Committed to QualityClear CommunicatorCollaborativeReliable

Data Analyst

★★★★★
5.0Mar 4, 2025 - May 12, 2025

"Vaishali is knowledgeable in the retail space and helped us put together an Executive Brief dashboard that is currently the most utilized Looker dashboard by our CFO. We ended the contract because we successfully completed this dashboard as well as a weekly report for our Merch Team that she helped develop. Vaishali communicates well and offers quality work. We had a brief period of difficulty with scheduling regular touch bases that mostly resolved after discussing how we could further communicate availability using Google Calendar. This would not hinder me from recommending her to others. Thanks Vaishali!"

Update Looker Studio Report

★★★★★
5.0Sep 20, 2025 - Sep 22, 2025

"Great work! Highly recommend Vaishali for any Looker Studio or reporting work!"

Freelancer's response

"Thanks a lot for your kind words"

Rebuild My AgencyAnalytics Google Ads Report in Looker Studio

★★★★★
5.0Oct 12, 2025 - Oct 15, 2025

"Vaishali was able to rebuild my agency analytics report for Google Ads in timely manner and fulfilled the scope of work properly. I will hire her again for analytical projects."

Freelancer's response

"Thank you for your valuable feedback, This motivates me to continue delivering quality work"

Endorsed by client

ReliableCommitted to Quality

RevOps / BI Expert Needed to Build GoHighLevel → Looker Studio Revenue Dashboard

★★★★★
5.0Mar 19, 2026 - May 8, 2026

"Vaishali was a strong partner on this project. She helped organize the dashboard structure, worked through the API field requirements, and stayed engaged as we refined the new pipeline and..."

Big Query DB

★★★★★
5.0Dec 23, 2023 - Apr 18, 2024

"Vaishali provides high quality work and is responsive. Highly competent. Very much enjoyed working with them. All expectations were met. Highly recommended."

Endorsed by client

Committed to QualityClear CommunicatorCollaborativeReliable

Data Analyst

★★★★★
5.0Mar 4, 2025 - May 12, 2025

"Vaishali is knowledgeable in the retail space and helped us put together an Executive Brief dashboard that is currently the most utilized Looker dashboard by our CFO. We ended the contract because we successfully completed this dashboard as well as a weekly report for our Merch Team that she helped develop. Vaishali communicates well and offers quality work. We had a brief period of difficulty with scheduling regular touch bases that mostly resolved after discussing how we could further communicate availability using Google Calendar. This would not hinder me from recommending her to others. Thanks Vaishali!"

Tell us what's not getting done. We'll tell you what it takes.

Twenty minutes, no slides, no obligation. If a smaller team would do the job, we'll say that instead.

No lock-inNamed peopleStart in weeks